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|Title: ||MARKETING STRATEGIES
FOR PROMOTION AND VISIBILITY
OF UNIVERSITY SCIENTIFIC PRODUCTION THROUGH INSTITUTIONAL REPOSITORIES|
|Authors: ||REPANOVICI, Angela|
|Keywords: ||educational marketing, marketing strategies, marketing researches, open access, institutional repositories, academic assessment, citations analysis, scientometry, scientific research, scientific production.|
|Issue Date: ||2009|
|Abstract: ||The thesis approaches an interdisciplinary field, marketing strategies applied in the field of education by promoting scientific production as a result of scientific research through digital repositories. The thesis has 249 pages, 105 tables, 130 figures, 10 annexes and 199 bibliographic sources.
The thesis begins with the analysis of present situation in educational marketing and comprises five chapters.|
|Appears in Collections:||Ph.D. Theses|
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