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http://hdl.handle.net/123456789/33
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| Title: | MARKETING POLICIES AND STRATEGIES USED ON THE MASS-MEDIA MARKET |
| Other Titles: | MARKETING POLICIES AND STRATEGIES USED ON THE MASS-MEDIA MARKET |
| Authors: | BUTNARU (BRATUCU), Tamara-Oana |
| Issue Date: | 2009 |
| Abstract: | The scientific approach of the Master’s Degree had in view to annalyse, from general to particular, aspects related to mass-media market. The goal of the work was to identify marketing policies and strategies used on the mass – media market and their adjustment for the local mass-media market, with less developed corporations, having reduced budgets. |
| URI: | http://hdl.handle.net/123456789/33 |
| Appears in Collections: | Ph.D. Theses
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