STRATEGII ŞI POLITICI DE MARKETING PENTRU RECRUTAREA ŞI SELECŢIA RESURSELOR UMANE ÎN ARMATA ROMÂNIEI

Abstract

The study, Marketing strategies and policies for the recruitment and selection of the human resources in the Romanian Army, takes into consideration an interdisciplinary field, marketing strategies applied in the military field and it represents a new element in the theory and practice of marketing. The book contains x pages, y tables, z figures, annexes 3, 158 bibliographic sources. The practice of developed countries in recent years indicates penetration of the economic logic in all sectors of social life. In this context, the military organization begins growing more compared with a company. Consequently, in the army, any personnel policy is subject to labor market rules, agreeing to face the competition for attracting human resources. The paper begins with analyzing the current state of military marketing and is structured in five chapters.